Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. If you need to turn to an ally for help, do not remind him of your past help and good deeds. Law 13: When asking for help, appeal to people’s self-interest, never to their mercy or gratitude Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will.Ī timely gift-a Trojan horse-will serve the same purpose. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. One sincere and honest move will cover over dozens of dishonest ones. Law 12: Use selective honesty and generosity to disarm your victim Never teach them enough so that they can do without you. Make people depend on you for their happiness and prosperity and you have nothing to fear. The more you are relied on, the more freedom you have.
To maintain your independence, you must always be needed and wanted. Law 11: Learn to keep people dependent on you The unfortunate sometimes draw misfortune on themselves they will also draw it on you. You may feel you are helping the drowning man but you are only precipitating your own disaster. You can die from someone else’s misery-emotional states are as infectious as diseases. Law 10: Infection: Avoid the unhappy and unlucky It is much more powerful to get others to agree with you through your actions, without saying a word. Law 9: Win through your actions, never through an argument Lure him with fabulous gains-then attack. It is always better to make your opponent come to you, abandoning his own plans. When you force the other person to act, you are the one in control. Law 8: Make other people come to you-use bait if necessary
Never do yourself what others can do for you. In the end, your helpers will be forgotten, and you will be remembered. Not only will such help save you valuable time and energy, it will give you a godlike aura of efficiency and speed. Use the wisdom, knowledge, and legwork of other people to further your own cause. Law 7: Get others to do the work for you, but always take the credit Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses. Never let yourself get lost in the crowd or buried in oblivion. Then stand aside and let public opinion hang them.Įverything is judged by its appearance what is unseen counts for nothing. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Always be alert to potential attacks and thwart them before they happen.
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